Privacy Policy
SCOPE
This privacy policy (policy) describes how Farmer Brothers Coffee Co. together with our subsidiaries and divisions, treat personal information. This policy applies to all personal information collected on our websites where the policy is located (the platform). Note this privacy policy does not cover any personal information we may collect in the employment context.
California Notice of Collection of Personal Information. We collect, and in the past 12 months have collected, the following categories of information from and about you: identifiers, personal information described under Cal. Civ. Code 1798.80; commercial information; internet or similar network activity; audio, electronic, visual or similar information ; professional information; education information; and inferences drawn from other personal information. We collect these categories of information from you in order to provide our services to you, to run our business, to communicate with you, and as required by law. We may have disclosed each of these categories of personal information for a business purpose as described below, but we have not “sold” or “shared” personal information in the past 12 months, as those terms are defined by the CCPA.
We will retain each of these categories of personal information based on several factors, including is reasonably necessary to (i) provide our products and services or administer our relationship with a consumer; (ii) protect our business, employees, organization and others; (iii) fulfill our legal and regulatory obligations; and (iv) investigate and address issues which may include safety concerns, potential security incidents or policy violations.
TYPES OF INFORMATION WE COLLECT
We collect information from you and about you. Here are some examples of the information we may have collected in the past 12 months:
• Contact information. For example, we may collect your name, mailing address, fax number, telephone number and email address. We may also collect your mobile phone number.
• Information you submit. We may collect information when you send us a message through the “Contact Us” or “Sample Request” pages or similar features on our platform.
• Commercial information. We may collect personal information which could identify you and relates to the services in which you are interested or have considered. We may also collect personal information about your consuming history or tendencies.
• Financial information. We, through our vendors, may collect financial information, such as your credit card or debit card information.
• Demographic information. For example, we may collect your zip code.
• Account information. Certain portions of the platform allow you to create a user account. In connection with that account, we may collect your username and password.
• Device Information. For example, we may collect the type of device you use to access our platform. We may also collect your device identifier, IP address or mobile operating system.
• Other information. If you use our website, we may collect information about the browser you are using. We might look at what site you came from or what site you visit when you leave us.
HOW WE COLLECT YOUR INFORMATION
We collect your information in different ways. Below are some examples of how we may collect your information in the past 12 months:
• Directly from you. For example, when you contact us through the platform , fill out and submit a form to obtain additional information about the products and services we offer, create an account through the platform sign up to receive our newsletter and other information from us, pay invoices through the platform and purchase products through the platform .
• Passively. For example, when you visit and navigate our platform on any device. We may also collect information about users over time and across different websites and devices when you use the platform.
• From third parties. We may receive information about you from other sources. For example, this may include receiving information from our business partners, including analytics vendors.
• By combining information. For example, we may combine information we collect offline with information we collect through our platform. We may also combine information we collect about you from the different devices you use to access our platform.
HOW WE USE YOUR INFORMATION
Examples of how we may use your information in the past 12 months include:
• To run and improve our platform and business. We may use your information to make our platform and business better. We may also use your information to provide you with information about our business. We will also use your information to fulfill your product orders or allow you to pay your company invoices online.
• To respond to your requests or questions. This may include responding to your feedback.
• To Communicate With You. We may communicate with you about your account or product purchases. We may also contact you about this policy or our platform terms and conditions.
• For marketing purposes. We may use your information to notify you about products or services that may be of interest to you. We may also provide information regarding Farmer Brothers Coffee Co. and its subsidiaries and divisions, upcoming events, new products and other general information about our products and/or services. See information below regarding how to opt out of receiving such marketing communications regarding Farmer Brothers Coffee Co and its subsidiaries and divisions.
• To create de-identified information. We may anonymize, aggregate, strip or otherwise de-identify personal information of identifying characteristics and may use or share that data with third parties for any purpose we deem appropriate.
• For security purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our platform.
• As otherwise permitted by law or as we may notify you.
• As requested or directed by you.
HOW WE SHARE YOUR INFORMATION
We may have shared your information in the past 12 months in the following ways.
• Internally. We may share your information with our parent, subsidiary and affiliate entities. This includes sharing your personal information across the Farmer Brothers Coffee Co. family of companies, including Farmer Brother Coffee Co., Farmer Brothers Coffee, Boyd’s Coffee, China Mist, West Coast Coffee and Revive Service.
• With our service providers. We may share your information with third parties who perform services on our behalf. For example, this may include companies that perform certain marketing, payment processing, promotions or platform-related services on our behalf (e.g., improving platform-related services and features, directing mailings, fulfilling product orders, website analytics, etc.).
• On the platform. We may also display information you submit in connection with a promotion.
• With any successors to all or part of our business. For example, if we merge with, are acquired by, or sell part of our business to another entity. This may include an asset sale, corporate reorganization or other change of control.
• To comply with the law or to protect ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We might share information when we are investigating potential fraud.
• For other reasons we may describe to you.
• As requested or directed by you.
CHILDREN UNDER 13
The platform where this policy is located is meant for adults. We do not knowingly collect personally identifiable data from persons under the age of 13, and strive to comply with the provisions of COPPA (The Children’s Online Privacy Protection Act). If you are a parent or legal guardian and think your child under 13 has provided us with information, please contact us at [email protected]. You can also write to us at the address listed at the end of this website policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy online here.
CHOICES REGARDING YOUR INFORMATION
You have certain choices about how we use your information. Certain choices you make are browser and device specific.
Marketing Communications
You can opt out of receiving our marketing communications. Note unsubscribing to a newsletter for one Farmer Brothers Coffee Co. will not opt you out of all marketing communications. For example, if you visit the Farmer Brothers Coffee Co. site and the Boyd’s Coffee site and if you subscribe to each site’s newsletter (or if you are otherwise placed on both parties’ mailing lists), you will have to unsubscribe from both newsletters to stop receiving marketing communications from Farmer Bros. Co. and Boyd’s Coffee. As an alternative to using the unsubscribe mechanism contained within marketing communications, you may also opt-out of receiving future marketing notices by contacting us at [email protected]. Even if you opt-out, we reserve the right to contact you for non-marketing purposes.
Note you will still receive transactional messages from us, including information about your account, purchases and responses to your inquiries.
Cookies and Other Tracking Technologies
• Cookies: You can adjust your browser to control cookies to require your affirmative acceptance for new cookies, automatically reject cookies and/or delete or disable existing cookies. How you do so depends on the type of cookie and the browser you are using. For more information on how to control browser cookies, click here. If information about your browser is not available through this page, please search your browser for instructions about how to opt-out of cookie collection.
• Google Analytics: We may use Google analytics on our platform to help us understand how you use our platform. You can learn about how to opt-out of Google Analytics here.
• Email Tools: You can also change your email settings to block the automatic download of images in email messages, as such images may contain technologies that help us understand how you interact with the message.
Note that deleting or blocking cookies may impact your experience on our website, as some features may not be available. Certain options you select are browser and device specific.
Our Do Not Track Policy
Some browsers have “do not track” features, which allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.
Options you select are browser and device specific.
YOUR PRIVACY RIGHTS
Subject to certain exclusions, you have may have certain rights under applicable privacy laws, including the California Consumer Privacy Act (“CCPA”). These rights may include:
• Notice: This means you can request we disclose the categories of personal information we have collected about you, he categories of sources from which such personal information is collected, the categories of personal information we have “sold” or disclosed for a business purpose, the categories of third parties to whom the personal information was “sold” or disclosed for a business purpose and the specific pieces of personal information we have collected about you in the last 12 months.
• Deletion: This means you can request we delete personal information about you which we have collected from you.
• Correction: This means you can request we correct inaccurate personal information that we maintain about you.
• Limit the use or disclosure of sensitive personal information: The CCPA provides a right for consumers to request that business limit the use or disclosure of their “sensitive” personal information. In our normal business operations, we do not process “sensitive personal information” as that term is defined under CCPA. Please do not submit this information to us.
• Opt-out of sale or sharing of personal information: CCPA provides a right to opt-out of the “sale” or “sharing” of personal information as those terms are defined in CCPA. We do not knowingly “sell” or “share” any personal information, including any personal information relating to consumers under the age of 16, as we understand those terms to be defined under the CCPA.
• Equal prices and services: This means we are prohibited from discriminating against you if you exercise your rights under CCPA.
We may take steps to verify your identity, as permitted or required under applicable privacy law, before we process your request. Verification may include asking you to provide information about yourself that we can match against information already in our possession. For instructions regarding how to exercise your rights under this section, please contact us at [email protected] or submit our request form.
Agents
Agents that you have authorized to act on your behalf may also submit requests as instructed above. The agent must also provide evidence that they have your written permission to submit a request on your behalf. If we are unable to verify the authenticity of a request, we may ask you for more information or may deny the request.
Additional Information about your California Rights. If you reside in California, you have the right to ask us one time each year if we have shared PI with third parties for their direct marketing purposes. To make a request, please send us an email at [email protected]. Indicate in your email or letter that you are a California resident making a “California Shine the Light” inquiry.
SECURITY
The Internet is not 100% secure. We cannot promise that your use of our platform will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control. A user ID and a password are needed to access certain areas of our platform. It is your responsibility to protect your username and password.
STORAGE OF INFORMATION
Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree we may transfer your personal information to the United States. This platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.
LINKS AND THIRD-PARTY PROMOTIONS
Our platform may contain links to other third-party sites that are not governed by this policy. If you click on a link to a third-party site, you will be taken to a site we do not control. We are not responsible for the privacy practices used by third-party sites. We suggest that you read the privacy policies of those sites carefully. We are not responsible for these third-party sites.
In addition, we may advertise third-party promotions on the platform. Unless otherwise indicated, when you participate in a third-party promotion on the platform, you are providing your personal information directly to the promotion sponsor and not to Farmer Brothers Coffee Co. Before entering a third-party promotion, you should carefully read the privacy policy provided by the promotion sponsor. We are not responsible for third-party sponsors’ collection or use of your personal information.
HOW TO CONTACT US
If you have any questions, comments or concerns with respect to our privacy practices or this policy, or wish to update your information, please feel free to contact us at [email protected]. You may also write to us at the following address:
Farmer Brothers Coffee Co.
14501 N. Freeway
Fort Worth, Texas 76177
Re: Farmer Bros. Co. Privacy Policy
CHANGES IN POLICY
From time to time, we may change our policy. We will notify you of any material changes to our policy as required by law. We will also post an updated copy on our platform. Please check our platform periodically for updates.