The Spring 2025 National Coffee Data Trend (NCDT), conducted in January 2025 by Dig Insights on behalf of the National Coffee Association (NCA), revealed coffee has overtaken bottled water as the most consumed beverage in America. According to the NCDT report, two-thirds of American adults are drinking coffee every day, up nearly 7% since 2020. In fact, most on average consume three cups per day.
“It’s not easy to pinpoint precisely what’s driving coffee’s continued growth and popularity, but we do know that coffee keeps up with consumers’ taste for tradition, and also meets their changing preferences and needs over time,” NCA CEO and President Bill Murray said in an April 17 interview with Beverage Daily.“We also know consumers are becoming more and more interested in health and wellness. Awareness of the robust scientific evidence that shows drinking coffee is associated with significant health benefits is increasing – this may also be contributing to America’s continued love affair with coffee.”
Within the specialty category, past-day consumption of espresso-based beverages ( cappuccinos, espressos, lattes, caffè mochas, macchiatos, flat whites and Americanos) increased by 17% and past-day consumption of non-espresso-based beverages (frozen blended coffees, cold brew coffees and nitro coffees) jumped by nearly 42% (from 12% of adults in 2020 to 17% in 2025).
While data from the study shows a significant increase in speciality coffee, up 18% since 2020, traditional coffee consumption has grown right along side it. For every 100 cups of coffee consumed, 59 are speciality and 41 are traditional.
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Despite economic pressures, which has consumers looking to stretch their dollar further, the coffee industry continues to be a significant economic contributor generating $342.2 billion in 2022. This represents a 52.4% increase since 2015. According to the recent study, consumers spend more than $300 million on coffee products every day, while its more than 2.2 million U.S. jobs generate more than $100 billion in wages annually. In fact, every $1 spent on coffee imported into the U.S. ultimately creates an estimated $43 in value in the U.S.
“Coffee’s popularity brews big benefits for American coffee drinkers and the entire U.S. economy, and we expect America’s love affair with coffee to continue for many decades to come,” Murray told Storebrands.com.