In today’s beverage industry – where quality, consistency and equipment performance are more important than ever – the people who help keep your machines running make all the difference. Farmer Brothers’ Revive service technicians are more than repair professionals. They are highly trained specialists who understand the science, technology and craftsmanship that goes into every cup.

Revive’s comprehensive training program is designed to build not just technical skills, but a deep understanding of how coffee and beverage systems fit into the broader industry. While many organizations teach the “how,” we also focus on the “why” – why precision matters, why water quality changes outcomes and why proper installation and maintenance directly impact our customers’ success and bottom line.

A 360-degree Training Program
Before ever touching a tool, our technicians gain a clear understanding of our:

  • Company history and values
  • Employee benefits and career path opportunities
  • Business model and service philosophy
  • Key responsibilities in daily fieldwork
  • Systems and technology platforms
  • Equipment and parts inventory management processes

This foundation ensures every technician represents the brand with knowledge, confidence and professionalism, and is fully prepared to manage service calls efficiently and accurately.

In addition, we recognize the importance of understanding beverages (particularly coffee). Throughout Revive’s training program, new technicians gain a deep-rooted industry base. Our Coffee College course empowers them to link machine performance to beverage quality in meaningful ways, while our structured, progressive Original Equipment Manufacturer (OEM)-certified, technical training ensures they can correctly and safely diagnose, troubleshoot and repair potential electrical or plumbing issues.

Why Training Matters
At Farmer Brothers, we believe our technicians aren’t just someone who fixes a problem – they’re a partner in protecting your equipment investment, product quality and business performance. That’s why our training program focuses on enhancing service qualities in 10 key ways.

  1. Improve equipment performance and longevity – proper installation maintenance and calibration reduce breakdowns and extend the life of your machine(s).
  2. Enhance beverage quality – a deep understanding of brewing science ensures every cup meets brand standards.
  3. Faster, more accurate troubleshooting – skilled technicians diagnose issues quickly and prevent unnecessary parts usage saving you time and money.
  4. Increase customer satisfaction – clear communication and knowledge support build trust and loyalty between our technicians and our customers.
  5. Reduce operational costs – preventive maintenance lowers emergency repairs and repeat service calls for our customers.
  6. Compliance and safety assurance – technicians follow strict safety and OEM guidelines, reducing your liability risk.
  7. Strong brand reputation – reliable, consistent service reinforces our reputation in the marketplace.
  8. Technician confidence and retention – well-trained technicians excel – and stay – because they feel supported and capable.
  9. Efficient resource utilization – effective time and parts management minimize waste and optimize schedules, meaning we can more quickly and efficiently meet our customers needs.
  10. Value-added expertise – technicians can recommend meaningful upgrades that improve our customers’ operations and return on their equipment investment.

In need of expert equipment support or considering joining the team? Contact our Revive Service and Equipment team today for a free consultation or explore open positions on our Career page.

Keep Pace With Our Latest:

  • May 5, 2026

    Farmer Brothers Announces Successful Closing of Take-private Transaction with Royal Cup

  • May 1, 2026

    Farmer Brothers Stockholders Vote to Approve Proposed Acquisition by Royal Cup

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