Life's Too Short for Bad Coffee

July 19, 2018

According to recent studies, consumers continue to drink coffee both at home and away from home1 and feel like coffee is an important part of their day.

Coffee Agreement StatementsMany of those consumers prefer a gourmet or specialty coffee, with 70% of millennials choosing a gourmet beverage.Additionally, we are seeing consumers choose flavored coffee: with vanilla, chocolate and hazelnut flavors being the favorite choices.4
Operators can respond to their consumer preferences by brewing a darker, stronger pot of coffee, using a 2.5, 2.75 or 3.0 oz filter pack to ensure a rich, bold flavor. Brewing quality classic and flavored coffee assures your regular customers that that they will get the smooth, consistent taste profile they expect. And, by adding flavored creamers, operators can offer their customers a flavor-rich coffee drinking experience.

Another great option is to use a syrup concentrate from brands like Monin or DaVinci to create unique flavored coffees. This gives you the flexibility to combine flavors and develop a signature coffee drink that is unique to your restaurant.  Dozens of options exist – think Madagascar Vanilla, Toasted Hazelnut, or Toasted Marshmallow – and you’ll be thinking like those thirsty millennial customers in no time!  

When appealing to consumers, the most important factor in the purchasing decision is taste, followed by flavor kind, selection, or name.5  That means operators should make sure they have flavored coffee options available, in addition to their regular specialty coffee and decaf coffee blends.

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1,3  NCA Coffee Trends 2018; 2,4,5 Flavorwaves Survey 2018

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