bwessel
Espresso: A Rich History in Every Shot
The story of espresso begins in Italy at the turn of the 20th century. In 1901, Luigi Bezzera, an innovative factory owner, sought to solve a workplace problem – lengthy coffee breaks. Bezzera wanted a way to brew coffee quickly without compromising flavor and his solution… read more >
Farmer Brother Vice President of Coffee Matthew Swenson Says “Premiumization” Fuels Coffee Industry Growth
Originally published on GritDaily by Safaque Kagdi on Nov. 13, 2014. As of 2024, the global coffee market stands at $132.1 billion, with projections reaching $166.4 billion by 2029. This surge reflects deeper consumer demand for quality and ethical sourcing, areas where industry leaders like Matthew Swenson make… read more >
Investing in Coffee Equipment: A Recipe for Better Taste and Bigger Profits
While we all know great coffee comes from great beans, the equipment used to brew also plays a crucial role in ensuring a consistently, great cup. Coffee (and tea) beverage equipment is the workhorse of the foodservice organization and plays a critical role in customer satisfaction.… read more >
Light vs. Dark Roast: What’s the difference?
The flavor of your morning coffee is influenced by many factors from the country of origin and variety grown to the processing method utilized post-harvest. While these factors are controlled by the producer at origin, there are also specific metrics a roaster utilizes to imprint their… read more >